Small Biz Spotlight: Folk
Meet Willow, owner of Folk. Folk is devoted to local and casual women's clothing.
The Shop-in-Shop Concept
The key in retail is to offer an experience that is both unexpected and completes a need that customers are looking for. The shop-in-shop concept, if done well, can drive new footsteps and sales to traditional bricks and mortar retailers, assisting in staying relevant and competitive in a global shopping marketplace.