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Seeing the Global Picture -Live from the UK: Insights into Booking, Showcasing and Touring

This panel discussion will feature first-hand market knowledge and expertise from UK music professionals on the booking process for touring and UK and Western Europe festivals. This knowledge sharing session will reveal how to appeal to bookers and agents, offer strategies and guidance on the live touring landscape of the region, including trends, ticketing, promotion and what steps can be started here in Canada before you embark.


Sally Dunstone, UK (Primary)

Sally Dunstone – Agent, Primary Talent International

Sally Dunstone joined Primary Talent International in March 2021, bringing with her an impressive, talented and diverse roster including Jack Harlow, Rina Sawayama, Kelly Lee Owens, Places+Faces, Maxo Kream, and many more. Sally has worked with many of her clients from the beginning of their careers and has built their live careers from small rooms to venues such as OVO Wembley Arena, O2 Academy Brixton, Roundhouse and headlining stages at festivals around the globe. She prides herself on her varied roster and her ability to cater to the varying needs of her clients regardless of the genre of music. A strong champion of diversity, Sally focuses on representing artists from many different backgrounds and championing female artists and artists in the LGBTQI+ space.

Before joining Primary, Sally spent six years at X-ray Touring. In 2020 she was nominated for the IQ New Boss Award, and she regularly speaks at industry events (past including ByLarm, Eurosonic, ILMC) and at universities and colleges about live music industry and booking.


Alexandra Ampofo is a Live Music Promoter at one of the UK’s leading gig promoters, Metropolis Music, part of the conglomerate of live music giants, Live Nation Entertainment. The Business Management and Leadership graduate also heads up Diversity Employee Recourse Group, starting EMBRACE Nation at Live Nation UK – a cultural hub striving towards racial equality in and outside of the work place becoming a learning hub for ALL Live Nation employees. Alexandra also works across The End Festival, Somerset House, The F List (Director), Black Music Coalition and UNICEF Music Group.

She has worked on the shows and tours of some of the world’s leading talent’s such as; Ms Lauryn Hill, Robbie Williams, Janelle Monae, Ella Mai, SiR, Nao, Mura Masa Goldlink, Jordan Rakei, Ghetts. As well as rising talents, Kojey Radical, Etta Bond, Arlo Parks and Che Lingo to name a few.

With over 7 years’ experience, Alexandra has been making her mark on the creative industry. Founding Acoustic Live In 2013, an award-winning events company, dedicated to the manifestation of acoustic talent and keeping stripped back music alive. She has built a dedicated community, providing a powerful platform that offers artists a chance to flourish.

Her second not-for-profit organization, Women Connect, acts as a female forward collective creating safer, inclusive spaces and equal opportunities for Women, Non-Binary and Gender-Variant people in the creative industry.

Through innovation, collaboration with other bands, over the last four years, Alexandra has managed to successfully work with Google, Puma, KA Drinks, Desperados on Acoustic Live events, In addition to her not-for-profit initiatives, Alexandra has now been enlisted to work with the UNICEF Music Group, focusing on harnessing the power of music to help children and families affected by war or disaster.


Danny Keir, UK (Co-Founder, Enki Music)

Danny Keir (London, UK)

Danny is an artist manager and International music consultant who owns and runs Enki Music.

Danny currently manages Tatayana (Sinderlyn), Charles Watson (Moshi Moshi), Michael Malarkey (Self), Jolé (Nettwerk) Tadhg Daly (V2), and Dustin Dooley (Producer).

Alongside the artist management arm of the business Enki Music advises a diverse roster of international clients from export offices and government agencies/arts councils to global brands and commercial music businesses. Enki Music operate from Strongroom Studios in East London where they also manage a recording studio and writing suite.


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