You probably started your business to make an impact on people’s lives while earning a good living on your own terms. You might not have thought about what you want to happen when you’re ready to move onto something else.

Join us for a panel discussion featuring Jessica Craig, mergers and acquisitions specialist, and Alexandra Friesen, who sold her successful accounting business to begin a new career in real estate. We’ll discuss:

• Why you want think about selling from the moment you open your business
• What makes a business attractive to buyers
• How to prepare for sale at any stage
• Common pitfalls women entrepreneurs experience when selling their businesses

Jessica and Alex will share their real world experience and there will be time for Q&A. Come learn the why and the how of building a business that will do more than earn you a living while you operate it.

About our panel:

Jessica Craig is an M&A Advisor with Pacific Mergers and Acquisitions Inc. She guides her clients through the process of selling their companies. Jessica holds a Master of Business Administration from the University of Victoria and she is on the board of directors for the Canadian Chapter of the International Business Brokers Association and the Victoria Chapter of the Women in Leadership Foundation. She is passionate about helping women advance in their careers and build businesses they can sell.

Alexandra Friesen founded and managed Virtual CFO Solutions, an online accounting firm, in 2019. The company grew quickly resulting in her bringing on a team of seven dedicated employees to help make it a success. She decided to sell her firm after 3 years to pursue a new career in real estate. She now combines her expertise of both industries together to help clients looking to buy and sell real estate in Victoria and the Cowichan Valley.