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Creating a fundraising appeal that works

Tuesday, April 11, 2017 - 9:00am to 12:00pm
Join Judy Lightwater, fundraising expert, for this hands-on session designed to get you prepared for donor request season in November-December! Write the all-important donor appeal letter, role-play personal approaches, and look at trends in individual giving. The workshop is timed to get your donor request letters out in November or December and to segment them according to previous gifts, gift levels, age, and the potential for bequests.
Come prepared with your past appeal letters, brochures, program and budget needs, and readiness to get to know your donors.
This workshop is for organizations who are ready to devote staff and board time to individual giving, the largest pool of untapped energy and funds we have for community-based services. Seniors, baby boomers, Gen-X'ers, and Boom Echo'ers all want to give. Learn how to find new donors and stay connected to your existing ones.  Learn how to ask and how to receive their support.
Cost to Attend: 


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