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Promote Downtown (Precinct Grant)

The DVBA will provide financial assistance to property and business owners who wish to work with colleagues to market their particular downtown business sector or specific area, street, or block. The grant is designed to stimulate businesses working together and to contribute to a new energy emerging within the downtown. To find out more about the precincts that already exist in the downtown core which you business may already fit into please visit our Precincts page.

Start-Up Grant

To help groups get started, the DVBA offers an outright grant of $1,000 for the creation of a brand identity/logo for your particular part of town/business sector, providing you create and implement a marketing strategy within two months of receiving assistance from the DVBA.

Marketing and Promotions Assistance

To further assist with your marketing strategy, grants of 25% of eligible marketing costs, to a maximum to be determined annually will be provided.

To be eligible for either grant, a business must be located within the boundaries of the Downtown Victoria Business Improvement Area. An application must be received and approved by the DVBA in advance of any work proceeding. Applications for assistance must first identify the particular business sector or geographic area to be assisted. The details of the particular identity to be created or the details of the particular strategy to be employed must also be outlined. The proposal must create immediate value for your partners and long-term value for the downtown. It must also be a new initiative that your group of businesses has not undertaken before.

Financial assistance is available to help with the costs of: retaining professional design or creative services to develop a brand/logo; commissioning specific marketing material, including print, radio, and/or TV. Grants will be paid upon satisfactory completion of work and presentation of all receipts to the DVBA. Precincts must submit a proposal for approval at least one month prior to the event or expenditure. 

For a PDF explaining the full program and containing an application form for financial assistance, please click here or contact us for more information!

Business Listings

Helping you connect with a downtown business is a big part of what we do at the DVBA.

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